BookingBug has been in the market since 2009, and was a later entrant into the market. They specialize in corporate and enterprise customers with a hefty price tag!
Booking Bug has recently rebranded to JRNI - however what is clear is that this remains a sytem for enterprise with no access to free trials or test plans.
Above we detail a comparison table of BookingBug with Cogsworth (based on what we could find as Booking Bug does not offer trials) features based on a November 2018 review kindly facilitated by our users.
This is why sites like Capterra, Getapp, Finances Online are driving so many people to seek and find alternatives to BookingBug.